Citroen – A Social Retail Experience In Paris

Tracking the way social media and digital is being used in retail environments has become much more intense recently.  Just a year ago, the number of new initiatives was rather easy to follow, even worldwide.  Retailers in London and New … Continue reading

Storytailing à la Under Armour in Shanghai – 80% story and 20% store

During my visit to Shanghai, I visited the brand new Jing An Kerry shopping mall, situated in prime real estate downtown.  On the 4th floor, Under Armour has opened an innovative shop, truly not like others.  Storytailing: a true execution where … Continue reading

Social Retail – Examples around the world of how social media is being integrated into retail

The retail space is undergoing a transformation.  It’s happening at a relatively slow pace around world, but we are seeing more and more digital tools and devices appearing during the shopping experience.  I tend to refer to this trend of … Continue reading