The Big Problem When Executives Fail To Create A Social Presence

Many times I have come to talk with/to a group of senior executives about digital marketing and new tech and, in my pre-work, discover how poorly represented they are on social media. As some of you will know, I’ve long … Continue reading

Should I migrate my domain name? The pros and cons of URL migration on WordPress

Have you ever considered changing the URL domain name of an existing site? In other words, keeping all the content (and structure) the same, you want the root name of the site to be different. At the end of last year, … Continue reading

In good do we trust? What do we trust?

A recent study on Trust by GFK paints a rather gloomy picture for business executives and marketers. Whether it is the retailer, business executive (entrepreneur), advertising specialists (a proxy for marketers), market research team or celebrity spokesperson, people around the … Continue reading