The Biggest Brand Disruption In Two Words

What’s causing the most disruption of your brand? Some will point to social media, the mobile phone or other technologies. But it’s not the technologies themselves that are disrupting brands, it’s how they are being used. Moreover, when you look … Continue reading

Using social media and crafting the best strategy to drive your business in 2018 with Neal Schaffer (MDE273)

Neal Schaffer is an author of multiple books and one of the more well-known thought leaders in marketing, and especially in social media marketing. In this conversation, we discuss what it takes to build up trust, how to work with … Continue reading

Making marketers better and how you can get a 79% open rate for your emails with Peter Shankman (MDE269)

Peter Shankman is the author of 5 books, angel investor and speaker with a talent for provoking and driving fresh perspectives in marketing, storytelling, PR and communications. Having started his career at AOL, he pioneered in helping to found the … Continue reading

Important Marketing Tips and Trends for 2018 and Creating Powerful and Effective Education Online with Kerry O’Shea Gorgone (MDE262)

Kerry O’Shea Gorgone is Director of Product Strategy at MarketingProfs, which offers education for many of the top organisations in the world and boasts over 600,000 members. Kerry, who has a law and business masters degree, is also host of … Continue reading

The Key Trends For 2018 – Brace Yourself

Are you concerned about or interested by what is going to happen in 2018? In the era of too much (spurious and fake) news, it’s a serious challenge for business leaders to stay abreast of what’s going on. At one … Continue reading

Artificial Intelligence + Data Ownership + New Business Model with Nick Oliver at People.Io (MDE260)

Nick Oliver is an entrepreneur, looking at the cross section of artificial intelligence, personal data ownership and business models. He’s the founder and CEO of people.io, a start-up whose purpose is giving people ownership of their data. People.io is described … Continue reading

10 Reasons Why Every CEO Needs To Be More Digital….And Have A Strong Digital Presence

“Why should I bother being on social networks?” asked the CEO of a major organization. “It seems like a major waste of my time when I barely have enough time for strategic thinking.” As the social media landscape continues to evolve, it’s … Continue reading

Is Progress Inevitable? The More Digital One Is, The Less Digital One Wants To Be?

I’ve been known to start off conversations by saying: Most Gen Y don’t agree with me; Gen Z typically frown at the thought; and Baby Boomers tend to split down the middle. The underlying concept behind this question is: Is … Continue reading

The Future of Blogging Is Dynamic and Filled With AI – But It Will Be Hard Work

I recently spoke on a panel, invited by Bernie J Mitchell, about the future of blogging, with marvelous co-panelists Katie King and Lucy Hall, and moderated by Andy Bargery.  The questions and flow of the conversation led to several key conclusions. First, blogging is far … Continue reading

Building Blocks And Social Media Communities With LEGO – James Poulter (MDE253)

James Poulter is the Senior Social Media Manager at LEGO, working on strategy and innovation for the beloved group. In this interview, we discuss the LEGO mission, how that plays out in the social media strategy, what are some of … Continue reading