Building Blocks And Social Media Communities With LEGO – James Poulter (MDE253)

James Poulter is the Senior Social Media Manager at LEGO, working on strategy and innovation for the beloved group. In this interview, we discuss the LEGO mission, how that plays out in the social media strategy, what are some of … Continue reading

Global Digital Marketing Strategy At ghd Hair – With Caroline Rolfe (MDE171)

Minter Dialogue Episode #171 This interview is with Caroline Rolfe, Global Director of Digital at ghd, providing premium hair styling tools — most notably hair straighteners — for hairdressers and consumers. Caroline has driven a very progressive digital strategy for … Continue reading

Andrew Grill – Getting the social mindset to drive your business (MDE154)

Minter Dialogue Episode #154 — This interview is with Andrew Grill, IBM Global Managing Partner for Social Consulting. A repeat guest (my first podcast with Andrew here) on the show and keynote speaker of worldwide renown, Andrew and I discuss digital … Continue reading

Social media strategy for financial services with Joyce Sullivan (MDE141)

Minter Dialogue Episode #141 —Joyce Sullivan is the founder and CEO of SocMediaFin, Inc., a social media consultancy that provides leadership training for financial services, regulated industries, non-profit organizations, and specialty firms. Her firm provides social media strategy and policy … Continue reading

Interview with Nicolas Bordas, VP of TBWA Europe: Talking digital marketing for business (MDE86)

Minter Dialogue Episode #86 This interview, recorded on January 14, 2014, is with Nicolas Bordas, VP of TBWA Europe (part of the Omnicom Group) and President of Being Worldwide, an integrated communications agency. Nicolas is very much a man who … Continue reading

Interview with Daniel Rowles (@danielrowles), digital marketing expert, author and trainer (MDE75)

Minter Dialogue #75 This interview, recorded on Sept 10, 2013, is with Daniel Rowles. Daniel is Managing Director of and, along with Ciaran Rogers, is host of the well-reputed Digital Marketing Podcast (out of the UK). In this conversation with … Continue reading

How to grow your Twitter following?

If you want to know how to grow your Twitter following, I observe that there are five clear methods to do so.  The bad news is that there is no free and easy path, unless you are perhaps already a mega star.  … Continue reading

In defense of brand blogging – in need of some trust?

USA Today recently wrote up an article about the end of corporate blogging.  Refering to a study done by U Mass (Dartmouth) done earlier this year, it said that “…the percentage of companies that maintain blogs fell to 37% in … Continue reading

Running Out Of Time? What Your Biological Clock Does To Time Management

Time to reflect I recently saw the new Scorsese film, Hugo. While I didn’t like the film particularly (see the review here), time is certainly a central tenet of the film. Clocks abound. Hugo keeps winding {us} up the clocks… … Continue reading

Politics And The Web: Choosing The Right Digital Media Strategy

Digital Marketing by the Pols I made a presentation a couple of weeks ago at Hotel Napoleon, at the Conference entitled “Innovation Napoleon.”  This conference, at which I have made a number of presentations, unites a heterogeneous crowd around digital … Continue reading