How To Optimize Your Mobile Marketing With Oisin Lunny (MDE213)

Minter Dialogue with Oisin Lunny This interview is with Oisin Lunny, speaker, musician and mobile expert. Oisin is Senior Marketing Development Manager and roving evangelist at Open Market, a mobile engagement platform for enterprise. In this conversation, we talk about … Continue reading

The Privacy of SMS – How Companies Should Leverage This Channel

When configuring the settings to my phone, I tend to turn off basically all notifications. My conviction is that it is just not advisable or desirable to become the victim of the whims of others. As it is, I get … Continue reading

The Mystery of the Unanswered Messages – Why people just can’t call back?

Speaking with a number of entrepreneurs around me — especially those having to deal with people within large business (but not only) — there are way too many unanswered messages out there. There is an evident dearth of people who … Continue reading

Text Message (SMS) – Why it’s a marketing paradise (and my nightmare)

When looking at the ever evolving improvements made to the Gmail interface (my primary email client), I shudder when I think about the unprotected SMS inbox.  As a consumer, we are basically defenceless.  As such, the text message could become … Continue reading

SMS & Healthy Loving Relationships

After getting drummed into our heads that using mobile phones may be carcinogenic, I am increasingly encouraged by recent studies saying that using the text (SMS) function is good for you! For its immediacy, the acceptance of shorthand (and errors) … Continue reading