Having attended over 20 sessions at South By Southwest (SXSW) 2016, I got the chance to hear some wonderful storytelling and see some great presentations. However, as can be expected with such a volume of sessions, the quality was hit or miss. Some presenters had rock star slides, some used presentations as a [bad] crutch and others still chose not […]
When companies have been “brought up” to be high performing and distinctly professional in their approach, there is a real risk for them going forward if they do not loosen up their “settings” to be more personal. Not only does the new generation of employees – brought up as digital natives — desire to live and work in a more personal and open environment, but customers seek a whole new experience in their engagement with a brand. Whether it is on the telephone, in a brick & mortar store or on a Facebook fan page, this experience relies on a personal touch that is best imparted by individuals in the company who are, themselves, personally engaged.
I recently put this presentation up on slideshare, entitled the “Top 6 Reasons Why NOT to Join Facebook.” Thought I’d post it here too. The original presentation (in Keynotes) comes with some fun animations and is set to a song I co-wrote with an old-friend Stephanie Singer, many moons ago, entitled, “Convinced Man”… featuring […]