Massimo Fubini, CEO of ContactLab, using data to drive direct marketing (MDE178)

Minter Dialogue Episode #178 This interview is with Massimo Fubini, CEO and founder of ContactLab, an Italian provider of digital marketing services with offices in five cities across Europe. Having evolved from email marketing services, ContactLab is now at the … Continue reading

Luxury Brands – The Online Challenge To Be Upscale

A friend who was writing a dissertation asked me to respond to a few questions on digital marketing for luxury brands. Herewith are the questions and answers I gave. The answer to the question should not be unilateral. First, it depends … Continue reading

Why is customer centricity so important today?

In this digitally enhanced, always on and increasingly transparent world, brands that are not embracing customer centricity are likely to face more and more issues. Customer centricity is important for three major reasons (hopefully not restating the bleeding obvious): the … Continue reading

Meet Patrick Salyer, CEO of Gigya, for brands to understand better the connected customer (MDE111)

Minter Dialogue Episode #111 This interview is with Patrick Salyer, CEO of Gigya, which provides a powerful technology that enables brands to collect data from all sources in order to better understand and connect with their customers. Servicing some of … Continue reading