An example of how not to be customer centric @ Heathrow’s Terminal 5

I recently took a British Airways flight in business class on a brand new 787 “Dreamliner” on one of the first ever non-stop flights between London and Austin Texas (it was for #SXSW2014). I would note that I certainly don’t … Continue reading

How to use Digital in Retail? New infographic on “digitail”

 The digital in retail blueprint… As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail.  The question that retailers are asking themselves is how to use digital … Continue reading