search

Minter Dialogue Episode #83 This interview, recorded on December 1, 2013, is with James Moffat, CEO of The Organic Agency, a digital agency based in Exeter, England. In this conversation, we discuss the differences and challenges of B2B versus B2C marketing, social and influence marketing, the death of SEO and an exceptional face recognition campaign […]

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The launch of Google Instant Search on Wednesday (Sept 8), which is guestimated to bring about 350 million hours in annual time savings worldwide, is also going to bring about a mini revolution in SEO (search engine optimisation) techniques. I would tend to believe that SEO strategies — brilliantly organized though they might have been in the past — may be turned into an instant nightmare due to the changes in the way Google will manage search requests. There has been quite a lot of negative reactions from consumers worried about more Google incursions into our online activities… What do you think of Instant Search?

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