Using an iPad as a menu for a restaurant is hardly innovative today. That said, it certainly isn’t the norm (yet). As restaurants come to grips with the notion of becoming a “digital restaurant” and dealing with its ever connected customers, there is inevitably a need to trial new methods of creating a superior customer experience […]
The other day, as I was researching an article on why retailers should install wifi in store, I was trying to find the source of an old tweet: Wow @jcpenney cheap ass got rid of the wifi… Expecting chains on doors at some point next yr. I took the exact text and put it into […]
Minter Dialogue Episode #83 This interview, recorded on December 1, 2013, is with James Moffat, CEO of The Organic Agency, a digital agency based in Exeter, England. In this conversation, we discuss the differences and challenges of B2B versus B2C marketing, social and influence marketing, the death of SEO and an exceptional face recognition campaign […]
The launch of Google Instant Search on Wednesday (Sept 8), which is guestimated to bring about 350 million hours in annual time savings worldwide, is also going to bring about a mini revolution in SEO (search engine optimisation) techniques. I would tend to believe that SEO strategies — brilliantly organized though they might have been in the past — may be turned into an instant nightmare due to the changes in the way Google will manage search requests. There has been quite a lot of negative reactions from consumers worried about more Google incursions into our online activities… What do you think of Instant Search?