Ground Control to Major Tom

We will soon be able to evaluate the truth — at least half of it — behind the statement that men are from Mars and women are from Venus.

Here are two marvelous assets about the extraordinary voyage of Curiosity to the planet Mars. Who would have thought that we would witness this day? Not only was this a multinational adventure, it was a second giant step for mankind.

Was it worth it?  Are we after the return on investment again?  As wine man, Gary Vaynerchuk says, then tell me the ROI of my mother!  Herewith a great graphic from I F***ing Love Science (FB Page), comparing the cost of the 2012 London Olympics versus the cost of sending Curiosity to Mars (stats from Forbes and New York Times).

Olympics versus Mars Investment, Myndset Digital Marketing

And an animated video posted on YouTube last year that shows the journey, the sophistication of the landing and of the scientific kit with which the Curiosity rover is decked out.

You can find more coverage from the JPL NASA Youtube page here.  In a tidbit of information from the Wikipedia entry, the rover has a specific tire pattern or tread mark.  ”That pattern is used by on-board cameras to judge the distance traveled. The pattern itself is Morse code for “JPL” (·— ·–· ·-··).”  How crazy is that?  And, what does JPL stand for: Jet Propulsion Laboratory.  Some engineer (as opposed to a brand marketer) was thinking through the whole thing?  Had it been a marketer, what message might you have wanted to inscribe in morse code?

GCMT: Ground Control to Major Tom?

Your ideas or submissions!!

Why do we get sleepy?

Sleep MysteriesOne of my favourite topics and an underdiscussed area in current life is sleep.

Overdiscussed in day-to-day life and clearly missing in solutions: being tired. Especially on Friday’s, like today, you hear the inevitable sounds of relief of the upcoming weekend of repos and expressions such as “TGIF” (thank goodness it’s Friday).

If we all know we need sleep, one of the absolute craziest things about modern science is that we [top notch scientists included] still don’t know WHY we need to sleep. We also struggle to know how much sleep we actually NEED. We know when we are tired and are ready to sleep, but the amount we need is a mystery. And, even when we are sometimes exhausted, sleep may be elusive. The health considerations are inexact and subject to many unproven hypotheses. In my experience, performance (at work or in sports) during a day is not necessarily linked to the amount of sleep you have had the night before (although you would think it would be absolutely systematic).

In an ongoing effort to bring the topic to the fore, here is a link to a great article, detailing Why We Get Sleepy? And herewith some good tips from LiveScience on how to improve your sleep.

Please do share among your friends and come back to me with your thoughts!