Peugeot’s Drive To Tennis – Immersive Experience or Experiment?

Peugeot is promoting an “immersive tennis experience” as part of its showroom and online activation. As you can imagine, it’s a rather digital experience. Given my love of tennis and my familial link to Peugeot, I had to check it out. For … Continue reading

Roland Garros French Open 2009 Winners – A Career Grand Slam signed Federer

Roger Federer pulls off the Career Grand Slam French Open 2009 Men’s TitleRoger Federer (#2) rolled over Robin Soderling (#23) in 3 sets, 6-2, 7-6 (1), 6-4, the ninth time in a row that Federer has beaten the surprising finalist. … Continue reading

Roland Garros 2009 — Recycling of tennis balls

This year, Roland Garros and the French Federation of Tennis (FFT) have launched a programme (“Operation Balle Jaune“) to recycle the used tennis balls as part of a Sustainable Development program.  There are 14 million balls sold every year in … Continue reading

The Greatest Male Tennis Player Ever, Sampras v Federer

Who is the greatest male tennis player ever? Roger Federer, Pete Sampras, Bill Tilden, Rod Laver … Gonzales, Perry, Borg, McEnroe… The argument rages eternal among tennis players and fans and, aside from cyber-imagination, there are no ways for us … Continue reading