Branding Gets Personal – Why We All Need To Get More Personal

In 2010, I wrote for the first time about what it means when Branding Gets Personal. Some companies and cultures prefer to keep what is personal at home and to keep everything at all professional and all business. Evermore, however, I … Continue reading

Sephora Flash – Interactive Robot And Digital Experience Explored

I recently visited the new Sephora Flash store, located in central Paris. This pilot “concept” store was opened on October 21, 2015. Not to be mixed up with Sephora’s Flash 2-day eCommerce delivery service, the Sephora Flash boutique is much smaller than … Continue reading