In defense of brand blogging – in need of some trust?

USA Today recently wrote up an article about the end of corporate blogging.  Refering to a study done by U Mass (Dartmouth) done earlier this year, it said that “…the percentage of companies that maintain blogs fell to 37% in … Continue reading

CRM ought to mean Conversation that’s Relevant and Meaningful

The mystery of CRM Sometimes, I get the feeling that Customer Relationship Management or “CRM,” is about as badly understood a concept as marketing itself.  What I studied in business school in terms of marketing was a far cry from … Continue reading Continue reading