How To Build a Tribe – How Loyal Are You To Your Customers?

Listening to a McKinsey podcast (Hi_Tech_Podcast) entitled “Redefining the marketing landscape” and featuring Dave Edelman, I was aroused by the phrase that brands should think about being loyal to their customers as opposed to the other way around. In other words, … Continue reading

What’s the difference between PR and Marketing?

I have been working with some PR teams recently and it is clear for me that the line between PR and Marketing is very grey.  Whether PR is Public Relations or Press Relations, the definitions are increasingly muddled.  Where does … Continue reading