Getting Engagement – How Does Your Brand Fare On The Moist Eye Index?

Yet, so many company executives shun the topic and/or hide behind a wall of “utter” professionalism. In an article penned by Dev Patnaik, CEO of Jump Associates, “Innovation Starts with Empathy“, he described how “we’ve created a corporate world that … Continue reading

Discover the Pragmatist’s Guide to Life and a new approach to finding purpose with Simone and Malcolm Collins (MDE280)

Simone and Malcolm Collins are wedded entrepreneurs, authors and travellers. Working with Malcolm, Simone is the CEO of Travelmax, selling wholesale travel tickets to boutique agencies and providing white-glove travel management services to celebs. Malcolm is a neuroscientist by training … Continue reading

The state of marketing technology, building community and purpose into your brand experience with Kelly Hungerford (MDE277)

Kelly Hungerford is a digital marketing and marketing operations expert, based in Switzerland, helping small and mid-sized enterprises and brands on their digital transformation initiatives. In this podcast, we discuss some of the differences between marketing in Europe versus the … Continue reading

Customer Centric or Employee Centric? Which Comes First?

Many companies have decided that being customer centric is the new way forward. Some brands — most notably Zappos and owner Amazon — discovered quite a while ago how powerful being customer centric is. To wit, it’s Amazon’s mission to … Continue reading

Transformation and Inspiration, Up Close with Seth Godin (MDE274)

Seth Godin is a best-selling author, entrepreneur, a teacher, a multi-time big time TED talker, with a million people listening to his daily word. He has written 18 best-selling books, including The Dip, Linchpin, Purple Cow and Tribes. In this … Continue reading

Driving the Triple Bottom Why for enhancing your brand’s storytelling and marketing with Marissa Feinberg (MDE272)

Marissa Feinberg is an actress, seasoned marketer and a consultant helping companies to drive what she calls the Triple Bottom Why. In essence, it’s about aligning your WHY with your marketing, PR, brand and digital storytelling. In this conversation, we … Continue reading

Creating meaningful experiences and events with Julian Hay (MDE257)

Julian Hay is founder and CEO of iMedia Group, which covers iMedia, iMediaSport as well as some other interesting initiatives including The Wondr Academy and Wondrlust. Julian has embedded in everything he does his WHY. It’s a purpose led organisation, … Continue reading

Brand Relevancy, Disruption and Digital Transformation with Charlene Li (MDE254)

Charlene Li is author, thought-leader and world renowned speaker, principal analyst of Altimeter, a Prophet Company. In this podcast, we explore the ongoing disruptive challenges of digital transformation. We also take a closer look at the latest research coming out of … Continue reading

Building Blocks And Social Media Communities With LEGO – James Poulter (MDE253)

James Poulter is the Senior Social Media Manager at LEGO, working on strategy and innovation for the beloved group. In this interview, we discuss the LEGO mission, how that plays out in the social media strategy, what are some of … Continue reading