Brand Content – How to make and distribute great brand content with Mark Waugh, MD at Newcast (MDE199)

Minter Dialogue with Mark Waugh This interview is with Mark Waugh, Managing Director Worldwide of Newcast ZenithOptimedia, part of the Publicis Group. Newcast is a specialist agency for branded content and engagement, developing and executing ‘non-traditional’ communication projects for a … Continue reading

Rules of Engagement – Classic Case of The Shoemaker Wearing Bad Shoes

I was invited to attend a press meeting to announce a repositioning of sorts of Relaxnews, run by Jerome and Pierre Doncieux, that was purchased by Publicis in July 2015. Relaxnews is setting itself out to be a press agency, including consultancy, … Continue reading