The Battle Of The Beauty Portal

In the beauty business — just as in any FMCG sector, be it food, fashion, household care or appliances — there is a handful of multinational conglomerates that each own a whole corpus of brands, most of which compete with one another. To the extent a...

Sex, Social and Soap – A new episode for P&G

For all you guys out there, you should take a look at the new ManoftheHouse site [now defunct], launched by Procter & Gamble (P&G) mid-2010.  It is a novel initiative, clearly intending to take Procter into a new direction with a new editorial voice. As...

Emotion In A Bottle? Washing Away The Blues!

I bookmarked this article (kindly forwarded to me by Jóhann) from the Wall Street Journal, entitled “Wash Away Bad Hair Days.”  The article is about P&G’s efforts to recapture consumers who, over the most recent hard times, have cut...

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