– Review of Conde Nast’s New Marketplace Portal

Conde Nast (CN) announced this initiative a year and a half ago and, in early September 2016, finally relaunched, but only as a pilot in the eComm savvy market in the UK. The rollout in the US and rest … Continue reading

Luxury values – How can luxury brands activate their brand internally?

Imagine a luxury brand that we shall call BrandLux. It has been around “Since 1848” and has a loyal, if aging,and sophisticated clientele. Its founder built the company on a slogan, “The Art of Magnificence.” It has values that are etched in … Continue reading