How to get social media right? The Social Media Mindset and The Big “L” Strategy

Is social media actually good for my business? The answer to that question is not always yes. It depends largely on your social media mindset. As much as I might be an aficionado and evangelist for social media, the reality … Continue reading

Stephen Waddington, Head Of Digital And Social Media At Ketchum Europe (MDE85)

Minter Dialogue Episode #85 This interview, recorded on January 8, 2014, is with Stephen Waddington, a premier expert on Public Relations. Successful repeat entrepreneur, author and prolific blogger, Stephen is now running Digital and Social Media for Ketchum Europe, part … Continue reading

Boosting Your eReputation – A Personal Affair

Why should you build an online presence?Because the risk of not having a strong and consistent identity is growing every day. The risks are multiple and concern pretty much everyone.  Especially for the younger generations, but increasingly a reflex for … Continue reading

How To Avoid Mixed Messages Between Brand, Pr And Corporate Communications?

The overlap in multi-channel communications The options and tools for communication abound and the messages are splintering.  Your message is not being heard enough.  Sound familiar? In the maelstrom of figuring out the right marketing strategy in today’s internet/social media … Continue reading

What’s the difference between PR and Marketing?

I have been working with some PR teams recently and it is clear for me that the line between PR and Marketing is very grey.  Whether PR is Public Relations or Press Relations, the definitions are increasingly muddled.  Where does … Continue reading