Making marketers better and how you can get a 79% open rate for your emails with Peter Shankman (MDE269)

Peter Shankman is the author of 5 books, angel investor and speaker with a talent for provoking and driving fresh perspectives in marketing, storytelling, PR and communications. Having started his career at AOL, he pioneered in helping to found the … Continue reading

Should Your Brand Be Political? Here Is How To Navigate Through Brand Politics

The question of whether your brand should be political is a hot topic these days. There was a great presentation I attended at SXSW 2018 by Latia Curry (from Rally) on the merits of politics in branding and how to … Continue reading

Steve Brazell, the Hitman talks about the best ways to break through the noise and build a great brand (MDE252)

Minter Dialogue with Steve Brazell Steve Brazell is known as and running Your Hitman. He is also founder of Limelight, the world’s first patent-pending on-line brand builder, and Whetstone — the first on-line re-branding tool developed for the Department of Defense. … Continue reading

If Elected, What Emmanuel Macron Might Learn From Donald Trump’s First 100 Days

If Emmanuel Macron and Donald Trump are very different in personality, background and politics, I do believe that there are some important similarities between the two men. Let me be absolutely clear, Macron is no Trump. Trump is a genuine populist and maverick. … Continue reading

How To Make A Poster Image That Works? A Look At The 11 French Presidential Election Candidates

Round 1 of the French presidential elections was historic in one regard, in that it saw two non-mainstream candidates — Macron and Le Pen — get through to the final round (May 7). In other regards, however, it just felt like yet … Continue reading

America First, Me Too – Where’s Europe?

Unless you have been living in a cave, you will have noticed that many countries have responded to Donald Trump’s America First pronouncement with a rather tongue-in-cheek Me Second video. It all began with this one from The Netherlands, by … Continue reading

The End of Net Neutrality? Or The End of Neutrality Period

While net neutrality must not end, can a brand or company afford its own neutrality around important ethical issues?  Mr Trump is a disruptor. Love him or hate him, he is changing things up. One of the most unexpected and rather … Continue reading

Jamie Riddell – Analyzing Your Social Media Astutely with Birdsong (MDE211)

Minter Dialogue with Jamie Riddell This interview is with Jamie Riddell, with whom I caught up at the LikeMinds Event in Bristol. Jamie is co-founder of BirdSong Analytics, the world’s leading pay-as-you-go social media analytics platform. He is an active … Continue reading

Brexited… Now What Should Europe Do?

After the surprising BREXIT vote by the people of the United Kingdom last Thursday, we have since certainly all been involved in heated debates regarding this topic. Amongst my Parisian friends, the conversation kept coming back to the English. And like … Continue reading

Is There A Win-Win Case In The Brexit Vote?

Isn’t it ironic that the BREXIT vote is happening in the midst of Euro 2016? With good fortune (or planning?), there are no matches on Thursday 23rd. I am not particularly fond of football, but I feel like such tournaments are … Continue reading