Banking Adverts – Exposing Your Soul Or Making A Point?

I often like to check out and juxtapose ads from the same industry. For this post, I wanted to look at two banking adverts: from HSBC and NatWest, both of which are headquartered in London. I’ve long admired the HSBC … Continue reading

How to avoid the pitfalls of a diluted brand strategy in a conglomerate

Driving your brand’s point of difference When you work for a large organization with many sub-brands, where people tend to cycle through brands as part of career advancement, it’s a fact that brand differentiation becomes hard to maintain. As a result, an … Continue reading