Digitail Fail: One easy thing retailers need to fix as we enhance retail with digital tools

As brands and retailers continue to up their game in stores via digital tools and devices (aka digitail), one can still observe that they are playing catchup with their consumer. It’s easy to tell how uncomfortable a brand is with … Continue reading

Bob Gilbreath – co-founder of Ahalogy, marketing platform for Pinterest

Minter Dialogue Episode #108 This interview is with Bob Gilbreath, author of the book, The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning. Bob is also co-founder and president of Ahalogy, a new Pinterest-focused marketing platform … Continue reading

Justin Brown, co-founder of Ideapod, amplifying ideas that matter

Minter Dialogue Episode #107 This interview is with Justin Brown, co-founder with Mark Bakacs of Ideapod, a social platform for collecting and amplifying ideas that matter. It’s a really interesting initiative that has just opened a beta version. There are … Continue reading

Digital mindset at Thyssen-Bornemisza Museum @museothyssen in Madrid – a missed opportunity

I recently had the good fortune to visit the Thyssen-Bornemisza Museum in Madrid. It has a fabulous collection (Chagall, Braque, Dali…), and makes for a great second visit after the Prado. Being my usual geeky self, meanwhile, my attention was … Continue reading

Interview With @vincent_ducrey, Co-founder Of The Hub Forum And Hub Institute (mde73)

Minter Dialogue #73 This interview, recorded on Sept 6, 2013, is with Vincent Ducrey, a repeat guest on my show, although previously on the French version of Minter Dialogue. In this podcast, we talk about the upcoming HUB FORUM 2013, 10-11 … Continue reading

Women in social media – Why she makes business sense

Every day, it seems that a new social media site is being born.  I don’t think that is an exaggeration.  So, how to make head or tails of each of them? If I were a venture capitalist or perhaps even … Continue reading

Social Media Marketing Nuances – Making a difference across platforms

As brands get hip to social media, I have seen a few organizations take the inevitable shortcuts.  These shortcuts can include outsourcing community management (at a more radical level), ignoring the weekend, moderating unwanted comments, or simply not engaging in … Continue reading

How can your brand use Pinterest effectively?

Pinterest, a pinboard for the visually inspired First, what is Pinterest? I think this image says it all: Pinterest is a huge success (at least in North America).  While a picture can say a 1,000 words, a little text doesn’t … Continue reading