What’s The Expected Lifespan Of Your Company? Why Should You Care?

The average lifespan of a publicly traded company continues to fall. Depending on who you listen to, the number is now below 18 years. That number has dropped from 61 in 1958 and 25 in 1980. That’s what was reported … Continue reading

Data Velocity vs Data Volume — When Data Is Billed According To Its Speed?

Has this ever happened to you: you overuse (probably by mistake) the data plan on your mobile such that you get an extra fee tacked on to your monthly charge. When you travel a lot, the risk of data roaming always … Continue reading

Peugeot’s Drive To Tennis – Immersive Experience or Experiment?

Peugeot is promoting an “immersive tennis experience” as part of its showroom and online activation. As you can imagine, it’s a rather digital experience. Given my love of tennis and my familial link to Peugeot, I had to check it out. For … Continue reading

Brand Latency: How to know if your brand has staying power?

Few are the brands that have true staying power.  Some keep on thanks to favorable market conditions (Standard Oil, but then woe betide the authorities!), an ongoing ability to pivot when necessary (IBM, Peugeot), or state protection (Boeing, Airbus…).  Others … Continue reading