personalization

Effective copywriting is one of the most important skills in this googlized world, in which email remains one of the bastions of (digital) marketing. {Tweet this} Despite having written numerous manuscripts and short stories, blogging for eight years and keeping up a weekly newsletter for 3 years, I find the art of copywriting positively fascinating and rather elusive. Good […]

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Customer Relationship Management (CRM) is, broadly speaking, a term for systems designed to keep customers loyal.  Of course, CRM can also be used to create new customers.  But, the real gig in a successful CRM program is making sure that the investment in winning new clients converts to long-term loyalists.  The linchpin of an effective […]

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You might enjoy this interview from Robert Scoble of Amit Kapor, former COO of MySpace and now CEO of Gravity who has launched a free service, Twinterest, that looks at open public social data. In a case of ME-centered ME-dia, Twinterest allows you to review and graphically represent your own interests and find friends with comparable interests and needs. Down the road, new applications are due which will likely help filter (and curate) your information.

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The never ending flow of examples of how Apple has impacted the world continues… Above is an outdoor ad in Paris by a travel site (www.marmara.com) using multiple coloured suitcases, much like the Apple Shuffle, to mention one of the iconoclastic campaigns. In both combinations, there is a joyful combination of personalisation, fun colours and […]

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