Getting Engagement From Your Customer – Through the looking glass of GDPR and permission marketing

Now that May 25th — the date when the European regulation GDPR officially took effect — has come and gone, the barrage of GDPR-related messages has subsided. At one point, opt-in requests and privacy setting announcements seemed to be ALL I … Continue reading

In Return For Free Wifi? What Is And What Should Be Allowed In Terms of Value Exchange?

I did a social sign in the other night at the Cumberland Arms and did a double take before authorizing the ”permissions” in exchange for free wifi. Of the four “opt ins” requested, which one gets your hair up most? Update your profile? … Continue reading

Twitter’s 10th Birthday – A Huge Missed Opportunity

Imagine this: your brand is given a unique opportunity to touch ALL of your customers. The press — one of your most fanatic users and stout defenders — is excited to talk about it. You have deep knowledge of many of the … Continue reading