Social Marketing in the Digital Age – Lessons Learned by Chris Palmedo at CUNY School of Public Health (MDE195)

Minter Dialogue with Chris Palmedo This interview is with Chris Palmedo, Associate Professor of Marketing, Media and Communications, CUNY (City University of New York) School of Public Health. In this podcast, we discuss the rise and importance of social marketing. … Continue reading

As a business owner, should I really bother developing a meaningful brand?

Once I lay into my vision of what real branding is — and what needs to happen in today’s internet-enabled world with the new generation of customers — I have often been asked whether it’s actually worth developing a meaningful brand? … Continue reading

Significance 1-2-3 — Evaluating meaningfulness and the true significance of your enterprise

“Oh yes, that’s super important,” this product marketer said to me, referring to the position of the bottle of shampoo on the shelf. Hum, I thought to myself. How important is important? As more and more brands work to connect with their … Continue reading