Why is customer centricity so important today?

In this digitally enhanced, always on and increasingly transparent world, brands that are not embracing customer centricity are likely to face more and more issues. Customer centricity is important for three major reasons (hopefully not restating the bleeding...

Getting to be Customer Centric… really

The “idea” of customer centricity is typically rather desirable.  Many companies have used the words “customer centric” sprinkled into their annual report. [Is being Customer Centric truly desirable?] The concept may be repeated in...

The power of the tag – making your words count

Digital Findability There is a well known expression that an image speaks a thousand words.  The only thing is, according to Google and the other search engines, an image without text is not findable.  Thus, an image needs to be accompanied with words....

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