For as long as I can remember, I have felt that being structured and organized was a higher quality than being spontaneous. Especially in big business, we are recognized — if not rewarded — for our analysis, sense of organization and cartesian order. In business...
What should be seen as a business case and common sense turns out to be a long-lasting challenge for people and organisations While differences have always existed in societies and certainly in business organisations, the phenomenon of diversity has become a...
Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand’s authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and advertising (as a practice)...