Getting Engagement From Your Customer – Through the looking glass of GDPR and permission marketing

Now that May 25th — the date when the European regulation GDPR officially took effect — has come and gone, the barrage of GDPR-related messages has subsided. At one point, opt-in requests and privacy setting announcements seemed to be ALL I … Continue reading

In Return For Free Wifi? What Is And What Should Be Allowed In Terms of Value Exchange?

I did a social sign in the other night at the Cumberland Arms and did a double take before authorizing the ”permissions” in exchange for free wifi. Of the four “opt ins” requested, which one gets your hair up most? Update your profile? … Continue reading

Now I Gotcha Marketing – The Poison Of The Single Opt-Out Option

I have long advocated that, core to one’s digital marketing strategy, one must focus on two components: website (as a hub) email list (for communications) It’s a very simple story. With the spiralling costs of social media (it’s widely accepted that you … Continue reading

Can we half like? New frontier for Facebook social media marketing and an URGENT need for change

With Facebook’s Graph Search rolling out, social media marketing may well be getting ready for the next generation.  Specifically, it seems LIKELY that some people may now regret having liked so many things, songs, brands and people along the way. … Continue reading