Now that May 25th — the date when the European regulation GDPR officially took effect — has come and gone, the barrage of GDPR-related messages has subsided. At one point, opt-in requests and privacy setting announcements seemed to be ALL I was...
I did a social sign in the other night at the Cumberland Arms and did a double take before authorizing the ”permissions” in exchange for free wifi. Of the four “opt ins” requested, which one gets your hair up most? Update your...
I have long advocated that, core to one’s digital marketing strategy, one must focus on two components: website (as a hub) email list (for communications) It’s a very simple story. With the spiralling costs of social media (it’s widely accepted that...
It’s a tough world out there capturing new clients. Managers around the world will talk about business in warlike terms: killing the competition, grabbing market share, digging up reserves… It is no surprise that, after years of...
With Facebook’s Graph Search rolling out, social media marketing may well be getting ready for the next generation. Specifically, it seems LIKELY that some people may now regret having liked so many things, songs, brands and people along the way. As...