Now I Gotcha Marketing – The Poison Of The Single Opt-Out Option

I have long advocated that, core to one’s digital marketing strategy, one must focus on two components: website (as a hub) email list (for communications) It’s a very simple story. With the spiralling costs of social media (it’s widely accepted that you … Continue reading

Can we half like? New frontier for Facebook social media marketing and an URGENT need for change

With Facebook’s Graph Search rolling out, social media marketing may well be getting ready for the next generation.  Specifically, it seems LIKELY that some people may now regret having liked so many things, songs, brands and people along the way. … Continue reading

What the social phone means for digital marketing

On the heels of the bloody 2Q earnings report by Facebook, the subject of the Facebook phone has become a hot topic, promptly denied by Mark Zuckerberg. The question of the Facebook phone garners a good amount of negativity, probably … Continue reading