What the news can teach us in marketing and the fine line between transparency and mystery with Nina Radetich (MDE246)

Minter Dialogue with Nina RadetichNina Radetich spent twenty years of her career in news media, being evening news anchor for KVBC and KTNV in Las Vegas. Since 2012, Nina, who is a member of the Duct Tape Marketing consultant network, has … Continue reading

The state of the business in VR, AR and 360 Videos with Jean-Yves Chainon. All about visual storytelling techniques and how brands need to do

Minter Dialogue with Jean-Yves ChainonJean-Yves Chainon is a bi-national American-Frenchman, Digital Entrepreneur, Content creator, media consultant, and founder and CEO of JYC, a production studio dedicated to Virtual Reality (VR), Augmented Reality (AR) and 360 videos. He’s also founder of … Continue reading

Caroline Avakian, founder of SourceRise, connecting journalists and NGOs (MDE152)

Minter Dialogue Episode #152 This interview is with Caroline Avakian, founder and CEO of SourceRise, a news media startup connecting journalists and NGOs. Caroline, an Emmy-nominated TV correspondent, is a social entrepreneur, forging a new path for foreign and crisis … Continue reading

Finding Your North – Branding In A Confused World

In this chaotic world, we are besieged by information and multi-channel communications. Every day there is a new digital device, platform or social network being created.  And, there could be a crisis lurking behind any corporate communication, commercial launch, customer … Continue reading

Podcasts – Why and how you should get to listening to some podcasts as part of your daily digital regime

Podcasts have evolved from a trendy buzz word into a more mature phase, where you can now find some admirable longstanding podcasts that have withstood the test of time. That said, the podcast as a medium remains somewhat marginal in … Continue reading

What’s new? What News and Marketing too often have in common!

In the “old” world, we were in a push environment.  The only thing that counted was the product.  The battle was for share of shelf space in a confrontation between distributor and brand.  And, in on the television, we had … Continue reading Continue reading

#LeWeb 2009 Paris Conference Part II of III

Attended the LeWeb Conference 2009, organised by Loic Lemeur and his wife, Géraldine, on December 9-10, 2009.  I collected my top nine thoughts which I am delivering in three separate postings.  This is the second of three (here is the … Continue reading