Digital transformation for luxury brands – How to add value in a luxurious way [Infographic]

Luxury digital The digital strategies of luxury brands run the gamut from avant-garde (Burberry) to retrograde (e.g. Celine [LVMH] and most old-fashioned watch brands, such as Vacheron Constantin & Blancpain, that refuse to do eCommerce). Whether through ignorance, fear or conservative (reactionary) thinking, … Continue reading

Digital Transformation – More Than Resources, A Mindset [Infographic]

If the issue of digital transformation is indeed more about mindset than money, one must ineluctably come to grips with the allocation of those scarce resources. This infographic, based on a survey of more than 300 top executives in the … Continue reading

New tech that’s changing the world – A review of the top 10 award winners from #Netexplo 2014

I have had the good fortune to be associated with the Netexplo Observatory* since its creation. In case you have not come across it, Netexplo is an independent observatory that studies the impact of digital tech on society and business. Founded … Continue reading

The 7 Archetypes of Twitter Users – Accounts to follow and those to avoid (#Infographic)

With Twitter’s user base eclipsing 550 million, it can be a daunting task — especially for newer users — to find the right people to follow.  Leveraging an article entitled, “Who to follow on Twitter,” also published on Social Media … Continue reading

How to use Digital in Retail? New infographic on “digitail”

 The digital in retail blueprint… As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail.  The question that retailers are asking themselves is how to use digital … Continue reading

Digitail – The State Of Digital In Retail [infographic]

Here is an infographic on the topic of digital in retail, or digitail as Nicolas Bordas (VP TBWA Europe) likes to say. Digitail concerns all digital tools and applications at the point of the sale (in retail). For the purpose … Continue reading

What Is The Value Of A Facebook Fan? [infographic]

I created this infographic to explain what is and wherein lies the value of a Facebook fan. The short story is that there is no way to place a single value on a fan. The answer is that “it depends.” … Continue reading