Recently been excited to share to the French marketing community the ‘marketing lessons’ of the Grateful Dead (inspired very much by David Meerman Scott). Phish of course are on the same path.
A graphic display of the state of the music industry created by Bain…. What it speaks to is the head-in-the-sand approach that the industry had as a whole as the internet wave took over, reaching its peak in 1998. Technical chart readers will notice the perfect head & shoulders shape of the decline. Classic stuff. Clearly, digital sales are not to suffice. The industry will need to find a new way to entertain and render the value added of its artists.
ADDENDUM: The revised (new & improved) chart (thanks to Mike in the comments below) from Business Insider:
Professor of Music
Private lessons at home.
As for the other examples, clearly they are lost in translation. Enjoy!