Minter Dialogue with Oisin Lunny This interview is with Oisin Lunny, speaker, musician and mobile expert. Oisin is Senior Marketing Development Manager and roving evangelist at Open Market, a mobile engagement platform for enterprise. In this conversation, we talk...
The other day, I stopped to observe a man driving solo in his Audi car who, with one hand on the steering wheel, was gesticulating wildly with his other hand. Obviously he was “on” the phone, albeit hands free. Smiling to myself, I thought that he was most...
Last week, I published the first section of the business trends predictions for 2016, focusing on the new technology trends. This week, I present the other two sections, looking at the trends for marketing and in terms of mindset. The truth is that, if organizations...
Every two years I like to put out my predictions of business trends — with a heavy marketing bias — for the upcoming year. Reviewing those I made for 2012 and 2014 and now looking at the predictions for 2016, there are some new and...
The year 2015 is now well under way. It is my strong suspicion that many of those carefully worked-on budgets that marketing teams crafted at year-end are already starting to feel a strain. And I have to believe that a flawed online and digital marketing strategy...