How To Optimize Your Mobile Marketing With Oisin Lunny (MDE213)

Minter Dialogue with Oisin Lunny This interview is with Oisin Lunny, speaker, musician and mobile expert. Oisin is Senior Marketing Development Manager and roving evangelist at Open Market, a mobile engagement platform for enterprise. In this conversation, we talk about … Continue reading

Using Your Hands Online? Why Brand Comms Are Failing Us

The other day, I stopped to observe a man driving solo in his Audi car who, with one hand on the steering wheel, was gesticulating wildly with his other hand. Obviously he was “on” the phone, albeit hands free. Smiling to … Continue reading

Mindset and Marketing trends 2016 – What To Watch Out For

Last week, I published the first section of the business trends predictions for 2016, focusing on the new technology trends. This week, I present the other two sections, looking at the trends for marketing and in terms of mindset. The truth is … Continue reading

Decoding the Business Trends for 2016 – Bits, Bytes and Bozos

Every two years I like to put out my predictions of business trends — with a heavy marketing bias — for the upcoming year. Reviewing those I made for 2012 and 2014 and now looking at the predictions for 2016, there are some new … Continue reading

What Are The Top Trends And Levers For Your Digital Strategy In 2015?

The year 2015 is now well under way. It is my strong suspicion that many of those carefully worked-on budgets that marketing teams crafted at year-end are already starting to feel a strain. And I have to believe that a … Continue reading

The Technologies That Most Impact Your Business In 2015?

2015 is not even a month old and we have had a few unexpected events around the world. For those of us navigating in the digital world, this is “business as usual.” New initiatives, technological glitches and business model shifts are … Continue reading

Google New Year 2015 – ontime real time marketing fail

Are you working on your real-time marketing with your brand? With all the hype around the term of “real time marketing”, I wonder how many brands are actually taking it seriously? Naturally, real-time is just another facet of a marketing … Continue reading

Luxury Customer Experience at Les Galeries Lafayette

I was in the Galeries Lafayette, in Paris, last week to find a specific Christmas present for my wife and felt decidedly disoriented as I walked in. Happily, there was a map on the wall with, as a bonus, a geolocation … Continue reading

The new mobile frontier with Roy Vella (MDE112)

Minter Dialogue Episode #112 This interview is with Roy Vella, a digital expert, consultant and mobile evangelist. Roy is particularly focused on the convergence of online, mobile and financial services. As Roy likes to say, he helps companies ride the #mobilewave. … Continue reading

Itw with Hank Summy @MRM_McCann talking digital transformation and digital strategies

Minter Dialogue Episode #109 This interview is with Hank Summy, President North America of MRM/McCann’s Global Commerce Practice. In this conversation we talk about how brands are evolving in their digital marketing and mobile strategies, the challenges that brands and … Continue reading