Injecting meaning into design. Beyond user-centric design, Julie Jenson Bennett uses meaning-centred design. (MDE263)

Julie Jenson Bennett is CEO of Precipice Design, a strategic design consultancy, that is pioneering “meaning-centred design and innovation.” In this conversation, we look at how design can be a far more strategic component of your brand and business. We … Continue reading

Why And How To Add Meaning To Your Brand? cc @DanielDennet

It is with these repeated horrific events, like the latest terror attack in Nice, that I hope we are going to have ONE long-term positive effect: . In the face of such wanton barbarity, there is an immediate flush of … Continue reading

The Strongest Reason Why CEO’s Need Purpose For Their Business

I have long been hammering on about why businesses with purpose — with a more profound why — will tend to win out over the long-term versus those without. With a solid northerly setting, decision-making automatically becomes easier. Time allocation becomes more obvious. … Continue reading

Brand Content – Express Meaning

There has been much written about the need to create legitimate, powerful and engaging brand content. Finding and expressing meaning, meanwhile, is not so easy to do. Some brands hire “intelligent” consultants and agencies to craft clever advertising messages, write … Continue reading

Money and Meaningfulness – Are They Compatible?

These are interesting days, any way you cut it. Whether it’s the latest new tech innovations, magnificent astronomical discoveries, an ever-present terrorist threat, looming election fever in multiple countries or the fear of a financial bubble bursting, everywhere one looks it seems there is excitement and … Continue reading

#ParisAttacks Aftershocks – And The Urge to Find Meaning

I think it is finally dawning on all of us that we are living in a radical new era. It seems that little by little, methodically interspersed with several months and country by country, we find a new date to mark on … Continue reading

Significance 1-2-3 — Evaluating meaningfulness and the true significance of your enterprise

“Oh yes, that’s super important,” this product marketer said to me, referring to the position of the bottle of shampoo on the shelf. Hum, I thought to myself. How important is important? As more and more brands work to connect with their … Continue reading

Getting that customer in the middle of your business – Caleb Storkey brings it home (MDE144)

Minter Dialogue Episode #144 This interview is with the ebullient and passionate Caleb Storkey, who owns and runs Storkey Media, an integrated marketing agency. In this conversation, Caleb and I talk about the challenges that small and big companies face … Continue reading

Long-term vision with bold actions – is it your mantra?

At the Freedom & Solidarity Forum, taking inspiration from Operation Overlord and the D-Day Landings, Brian Gallagher, President and CEO at United Way, said: “We need a long-term vision with bold actions. Our endeavors must be values (or purpose-) based” … Continue reading

Finding Your North – Branding In A Confused World

In this chaotic world, we are besieged by information and multi-channel communications. Every day there is a new digital device, platform or social network being created.  And, there could be a crisis lurking behind any corporate communication, commercial launch, customer … Continue reading