How To Build a Tribe – How Loyal Are You To Your Customers?

Listening to a McKinsey podcast (Hi_Tech_Podcast) entitled “Redefining the marketing landscape” and featuring Dave Edelman, I was aroused by the phrase that brands should think about being loyal to their customers as opposed to the other way around. In other words, … Continue reading

A classic case of misunderstanding the consumer decision journey

Marketing is a tricky place to be.  On the one hand, most marketers in position today were not given the training in school to deal with all the new devices, tools and platforms available today.  There’s social media, mobile, search, … Continue reading