Do You Trust Mass Media? Why Digital Is Taking Over…Differently

I love it when I hear certain executives say “we’re beginning to get it.” The good news is that there is a lot of movement in big business and many brands are beginning to “transform.” However, as was highlighted in the … Continue reading

Pope Francis leads the mass media to Twitter and the world follows

The seesmic worldwide movement — dare I say mass media — on Twitter after the announcement of Pope Francis I provoked over 7 million tweets (on the first day alone) per Mashable. The Pope’s twitter account, @pontifex, has just over … Continue reading

The MSM Media Challenge — Some more ideas of improvement

Here are some more ideas for the mainstream media (MSM) to kick into high gear with their online community. With media titles dying or falling fallow on a daily basis, the MSM crisis seems just now to be hitting full … Continue reading