Marketing Lessons From Apple [Infographic] – Mystery, Simplicity and Experiences

Which Apple Seeds Grow? Many are the companies that would “die” to be Apple. People often talk about best practices and best in class. However, few ever manage to change materially or actually do anything about it. All the same, Apple … Continue reading

In Return For Free Wifi? What Is And What Should Be Allowed In Terms of Value Exchange?

I did a social sign in the other night at the Cumberland Arms and did a double take before authorizing the ”permissions” in exchange for free wifi. Of the four “opt ins” requested, which one gets your hair up most? Update your profile? … Continue reading

Why Many Executives Fail… Big Time… And What To Do About It?

Big business is under siege. The turnover of senior executives has been following in the paths of the troubled results of so many well known brand names. Daily, I read about executives failing and/or being fired. You see big name … Continue reading

Content or Context Is King? I’ve Finally Decided!

The debate continues to rage about whether content or context is king in the battle for online attention and building a business (i.e. driving traffic, conversion, etc). Reality is that it is, of course, a combination of both content and … Continue reading

How Many Email Addresses Should I Have? The Marketer’s Challenge

Has this question ever even crossed your mind? It’s possible you have just one email account and have never thought twice about it. But, for most of us, we probably have several email addresses? In fact, on average, we all … Continue reading

The Dangers of Automated Marketing – Is It The Right Choice For You?

Would you not agree that most marketers are still scrambling to figure out automated marketing? Whether it’s programmatic advertising, pre-programmed posting or repetitive tasks, marketers are keen to make the machines do the work. Cue: Big Data Analytics Algorithms Artificial … Continue reading

How To Divorce An Influencer? Sunsetting Your Influencer Marketing Programme

Marketers everywhere are now getting on the Influencer Marketing (IM) bandwagon. However, many (most) brands are still stumbling along in the process, giving little attention, providing small budgets and handing it off to the intern or maybe an agency to manage. … Continue reading

How To Add Some Bravery and Heart Into Your Brand with Dave Parkinson (MDE231)

Minter Dialogue with Dave Parkinson Dave Parkinson, the Geordie Geek, spent over 25 years at Nissan, having been head of social and digital. He recently created his own consulting partnership, Brave & Heart, that promises to be “the antidote to juggernaut … Continue reading

Wifi On The Mend? Eurostar Wifi Heeds The Call!

Would you not agree that having wifi while you are travelling is beginning to feel more like a requirement than a gift? Being a regular traveller on the Eurostar wifi is important to me. I have forever been one of most vociferous passengers … Continue reading

The Art of Storytelling With Purpose with John Fortson, Writer and Director of Rated (MDE230)

Minter Dialogue with John FortsonJohn Fortson is a filmmaker, living in LA, who produced, directed and starred in the much acclaimed short film, Rated. His film has been selected by over 30 film festivals and won 19 awards thus far (check out … Continue reading