Making marketers better and how you can get a 79% open rate for your emails with Peter Shankman (MDE269)

Peter Shankman is the author of 5 books, angel investor and speaker with a talent for provoking and driving fresh perspectives in marketing, storytelling, PR and communications. Having started his career at AOL, he pioneered in helping to found the … Continue reading

How Best To Handle Those Linkedin Connection Requests?

I have written about handling Linkedin connection requests in the past, but there continues to be a thorny, never-ending stream of invitations in my Linkedin inbox. I’m sure that you, like me, get connection requests that leave you scratching your … Continue reading

Important Marketing Tips and Trends for 2018 and Creating Powerful and Effective Education Online with Kerry O’Shea Gorgone (MDE262)

Kerry O’Shea Gorgone is Director of Product Strategy at MarketingProfs, which offers education for many of the top organisations in the world and boasts over 600,000 members. Kerry, who has a law and business masters degree, is also host of … Continue reading

The Unsubscribe User Experience – The Boss Won’t Ask You This Question…

Email marketing remains one of the main pillars of any normal marketing strategy. It still provides a great Return on Investment considering the cost per communication, even if open rates for mass marketers often toil to get over 2%. Regulations continue … Continue reading

Why Spelling Mistakes And Grammar Errors (Are Different And) Both Count!

Considering most computers come with spell checkers, it seems hard to imagine how an important document can ever have spelling mistakes. Not that my blog — with over 1300 posts — or my books are without mistakes, but when you have a … Continue reading

Creating meaningful experiences and events with Julian Hay (MDE257)

Julian Hay is founder and CEO of iMedia Group, which covers iMedia, iMediaSport as well as some other interesting initiatives including The Wondr Academy and Wondrlust. Julian has embedded in everything he does his WHY. It’s a purpose led organisation, … Continue reading

How Purpose Can Drive The Entrepreneurial Spirit and Success with Alex Tonelli (MDE251)

Minter Dialogue with Alex Tonelli Alex Tonelli is a serial Silicon Valley entrepreneur, having been among other ventures, co-founder of Funding Circle USA, the immensely successful peer to peer lending network. He’s now founder and CEO of Vocate, an online … Continue reading

Home61 in Miami Florida – A Great Example of Tech+People in Action with Olivier Grinda (MDE250)

Minter Dialogue with Olivier GrindaOlivier Grinda is a repeat entrepreneur, based in Miami, who is co-founder and CEO of Home61, building up a disruptive real estate business that promises the “greatest real estate experience that you can find in Miami.” … Continue reading

What the news can teach us in marketing and the fine line between transparency and mystery with Nina Radetich (MDE246)

Minter Dialogue with Nina RadetichNina Radetich spent twenty years of her career in news media, being evening news anchor for KVBC and KTNV in Las Vegas. Since 2012, Nina, who is a member of the Duct Tape Marketing consultant network, has … Continue reading

Making of a Legendary Marketer with Christopher Lochhead (MDE245)

Minter Dialogue with Christopher LochheadChristopher Lochhead is the co-author of “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets” and co-host of “the podcast Silicon Valley needs” Legends and Losers. Having been a CMO of three publicly traded companies … Continue reading