Momentum Effect by Jean-Claude Larréché (INSEAD)

I attended a presentation last week by Jean-Claude Larréché, famed marketing professor from INSEAD (still teaching there and also was there when I attended in 1993).  Jean-Claude gave a short and punchy overview of the key points of his latest … Continue reading

GEF 2009 Ipsos Study on Women in Business in France – 10 measure manifesto

I attended a GEF (Grandes Ecoles au Feminin [1]) conference yesterday, here in Paris, at which I listened to the results of an Ipsos study entitled, “How to improve the mix of women in management [in France].” You can read … Continue reading

Change Management – Cutting Dollars & Making Sense in Recession

In these times of recession, a change is certainly gonna come… For the companies feeling the hit (not referring to Sam Cooke), there is plenty of talk of cutting budgets and payroll (though much less of the latter in France). … Continue reading

NetExplorateur 2009 — Tom Gensemer on the Obama online campaign

At the NetExplorateur Forum 2009, I attended the Obama_online presentation by Tom Gensemer, Managing Partner at Blue State Digital (BSD), who explained the inner workings behind President Obama’s online campaign. Gensemer, who is not one to hide his partiality, gave … Continue reading

Finding a CRM Voice – The Right Values, Meaning & Frequency

Customizing your Real Message & Finding a CRM Voice? As I mentioned in the prior post, I believe that the consumer world is in the midst of a true paradigm shift. In these dire economic times, there is a huge … Continue reading

Common Factors in Web 2.0 & Sustainable Development

Web 2.0 and Sustainable Development – A Way of Life Via personal predilection and, as it happens, in my work, I am embedded in Web 2.0 functionality. When I take a helicopter view of web 2.0, especially as it applies … Continue reading

Think Different — What do Feminism, Einstein & Sleep have in common?

Learning to think differently As a marketer, I am always on the lookout for people who think and act differently. A part of my gestalt, my personality, I associate with people who think differently. Sometimes, that means being the contrarian … Continue reading