Uber beautiful – is Uber creating value? I tend to believe so

Last night, my Uber driver, Mohammed (from Somalia), was an absolute delight. As much as one can argue about some of the less salacious tactics of Uber, the underlying principle of Uber creates an environment for truly different experiences. I … Continue reading

Promises, Promises… A Connected Taxi? Building Trust Through Technology

The sector of transportation is just another in a long hit parade of sectors massively disrupted by technology. Looking at the taxi industry, in particular, the entrenched taxi base has been combating the Uber effect with various tactics and techniques and with … Continue reading

Uber – Brand strategy with a digitally connected customer

Bad news about Uber continues to dominate the airwaves and the digitally connected consumer — Uber’s target market — is not sitting dormant. There has been the alleged mistreatment of its drivers, women not feeling safe, the godview app to spy … Continue reading

Interview with Carolyn Pearson, CEO of Maiden Voyage, social network for ladies on the road (MDE105)

Minter Dialogue Episode #105 This interview is with Carolyn Pearson, an entrepreneur based in Leeds, UK, who started up a social network for women travellers, called Maiden Voyage. With 7,000 members, this is an interesting niche business, providing a valuable … Continue reading