The Limits of Online Transparency Behind the Glass Door

The other day, I was wondering what sites like Glassdoor (skews North American), Comparably  (skews US and heavily tech) and ChooseMyCompany (based in Paris, formerly Meilleures-Entreprises.com), that shine a light on the insides of a company, might be able to tell me … Continue reading

SmartWatch – Fad, Fashion or Forever? Watching the Digital Transformation of the Watch Industry

The list of smartwatches just keeps getting longer. It is now to the point where it seems likely to have gone from gadget status to a bona fide candidate for wrist space. According to industry estimates, over 28 million units … Continue reading

Sephora Flash – Interactive Robot And Digital Experience Explored

I recently visited the new Sephora Flash store, located in central Paris. This pilot “concept” store was opened on October 21, 2015. Not to be mixed up with Sephora’s Flash 2-day eCommerce delivery service, the Sephora Flash boutique is much smaller than … Continue reading

Influence marketing – Online influencers of brands revealed… What should brands be doing with their influencers?

Influence marketing remains a field still a little fuzzy for many leaders, but it continues to grow. As yet, it is a ‘young’ concept in that there is no standard for or even common understanding of influence. There are a … Continue reading

How’s your MX? 8 steps to get the mobile experience right

As organizations continue to zero in on their digital strategy and to build a digital transformation plan, top executives need to make sure that their own Digital IQ is satisfactory in order to make the best decisions. Taking a cue from … Continue reading