Is Your Business Disruption-Proof? How To Futureproof Your Business

I was on a plane the other day and was quite amused to hear my neighbour, a fairly senior executive in his early 40s, suggest that his company (in fact, his industry) was actually protected from disruption. The industry in … Continue reading

How Bremont Was Built Into An Iconic Luxury British Watchmaker with Giles English (MDE235)

Minter Dialogue with Giles EnglishGiles English is co-founder of the leading luxury British watchmaker, Bremont. With a mission to bring back luxury watchmaking to Britain and a desire to follow his passion, Giles and his brother Nick founded Bremont in 2002. … Continue reading

The Building of a Beautiful British Luxury Brand – The Bremont Story

I attended a delightful breakfast session, at Hay Hill Mayfair hosted by LikeMinds’ Drew Ellis, featuring Giles English, co-founder of the British luxury watch brand, Bremont. Started in 2002, the mission of the company is to bring back high-end watchmaking to Britain. In … Continue reading

Branding Is Not About Dying The Wool – The Woolrich Case Study

You would imagine that Woolrich, the outdoors clothing company that was started in Woolrich PA in 1830, is steeped in tradition, values and history. They have, after all, survived this long. And what of their branding? I found them with an … Continue reading

Style.com – Review of Conde Nast’s New Marketplace Portal

Conde Nast (CN) announced this initiative a year and a half ago and, in early September 2016, finally relaunched Style.com, but only as a pilot in the eComm savvy market in the UK. The rollout in the US and rest … Continue reading

Happy Anniversary To … Me?

In the crowded, busy and chaotic world of media messages, some brands are so desperate that they are prepared to stoop to any level in order to get attention. There’s nothing more glaringly obvious or tragic, in my mind, than a … Continue reading

Driving Engagement And Experience At Aston Martin with Simon Sproule, CMO (MDE192)

Minter Dialogue with Simon Sproule This interview is with Simon Sproule, CMO at the iconic luxury car company, Aston Martin. In this podcast, we discuss the impact that digital has had on the company and on its marketing. We explore Aston Martin’s recent … Continue reading

SmartWatch – Fad, Fashion or Forever? Watching the Digital Transformation of the Watch Industry

The list of smartwatches just keeps getting longer. It is now to the point where it seems likely to have gone from gadget status to a bona fide candidate for wrist space. According to industry estimates, over 28 million units … Continue reading

Using digital to drive a luxury haute horlogerie brand, Alexandre Meerson (MDE167)

Minter Dialogue Episode This interview is with Alexandre Meerson, who runs La Boutique de Luxe working with a number of the most prestigious luxury brands, and is also Creative Director, founder and President of the eponymous haute horlogerie brand, Alexandre Meerson. In … Continue reading

Digital Marketing at a Luxury Brand – With De Grisogono’s Violetta Gruosi, Social Media Manager (MDE166)

Minter Dialogue Episode #166 This interview is with Violetta Gruosi, Social Media Manager at De Grisogono, the luxury jewelry company, headquartered in Geneva, Switzerland, and founded by Fawaz Gruosi. In this podcast, we discuss the novel approach De Grisogono has … Continue reading