luxury

luxury

To avoid discounting product or potential flooding of the market, luxury brands have been to known to go to extremes. Burberry’s intentional burning of excess inventory this summer caused a big stir. {See the Huffpo writeup} Following a fairly common industry practice, Burberry wanted to avoid tarnishing its luxury stance with discounted outlet sales or, […]

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In the crowded, busy and chaotic world of media messages, some brands are so desperate that they are prepared to stoop to any level in order to get attention. There’s nothing more glaringly obvious or tragic, in my mind, than a brand that is screaming out “me, me, me.” One of the classic ways that brands […]

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