LIKE ME! The New Marketing Paradise?

LIKE ME!  FOLLOW ME!  RECOMMEND ME!  SHARE THIS!  SUBSCRIBE! These are the new calls to action for digital marketers.  Anytime a consumer is online, he or she cannot avoid the virtual solicitations from brands and content creator sites (media, blogs, … Continue reading Continue reading

Airline Advertisements – Who Can Afford to Experience Luxury Service?

Airline Ads — the good, the bad and the luxury In these trying economic times, one of the industries that will inevitably be hit hard (again), will be the airline industry. Whether for personal or business travel, there is likely … Continue reading

Sports Sponsorship from Lovemark Emirates Airline

I had a marvelous marketing moment recently. I was walking down the Champs Elysées and, having just flown and enormously enjoyed Emirates Airline, I saw a photograph [left] on this storefront of a Paris St-Germain (PSG) football player wearing his … Continue reading

Emirates Airline: Superlatives for flight to Dubai

Wow! I felt like I actually rediscovered the pleasure of traveling yesterday. And, ironically, I did so going on holidays in the economy class of Emirates Airline, on a brand new Boeing 777-300ER. Expectations were totally outpaced. I was left … Continue reading