How Best To Identify Influencers? A New Tool For Instagrammers: InfluencerDB Review

Unless you’ve been living in a cave, you will know that images and video are all the rage online. Brands are trying to carve out their space — mostly still via their owned (and controlled) media. However, more often than not, … Continue reading

Engaging Influencers – The Challenge Of “Influencer Marketing”

The world of influencer marketing is evolving… at last. A while back, I had an assignment to conduct a search for new tech influencers around the world. The challenge was titanesque in that I needed to try to find an equal … Continue reading

Birthday greetings – social media breakout, bonanza or bozo trip?

Happ-eBirthday Ok, so this year was supposed to be a BIG one for me. I hit the half century. Before you feel a need to send in belated birthday greetings, I insist that the purpose of this birthday post is merely to … Continue reading

Joe Fernandez, CEO Of Klout Influence Measurement And Management (MDE77)

Minter Dialogue Episode #77 This interview, recorded on October 11, 2013, is with Joe Fernandez, co-founder and CEO of Klout, a system that helps identify and engage with influencers.  As Joe likes to say, Klout is the standard in online … Continue reading

The four axes of customer service and why it’s absolutely strategic

Over the last years, we have seen an increasing emphasis on customer centricity.  It seems clear that the direct relationship that one can now have between brand and customer has rendered being customer centric a strategic necessity.  In a recent … Continue reading

Itw With @dorieclark, Author Of Reinventing You, All About Personal Branding (mde64)

Minter Dialogue #64 This interview is with Dorie Clark, whom I met at SXSW2013 thanks to my friend Vince Jordan. Dorie has just released her new book “Reinventing You: Define Your Brand, Imagine Your Future,” published by the Harvard Business … Continue reading

The exciting world of Visual Mapping of Networks and Spheres of Influence

As our worlds become evermore connected and inter-connected, a visible component to our networks could become more valuable.  I have been quite fascinated by how different visual mapping tools help to visualize our networks and, more importantly, what they can … Continue reading

Sphere of influence – In which topic are you influential?

Online influence measurement systems and schemes remain a hotly debated area. Intellectually, we understand that real influence is, of course, is a blend of off and online. Influence is also highly contextual.  Influence is subdivisible into spheres of influence.  {Click … Continue reading

How to identify influencers on social media?

If you want to get your message out, there is nothing like good word of mouth.  But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids.  {Click to Tweet!}  So how, as … Continue reading

How To Beat Obama? Why Executives Need To Change Their Online Personality To Be Digital Influencers

Aside from running the biggest corporation in the world, Barack Obama has proven himself a master of digital marketing.  His 2012 repeat performance showed a seasoned, even more effective approach considering the new scope and breadth of audience available on … Continue reading