Using Data To Drive The Editorial Calendar At Mashable With Haile Owusu (MDE158)

Minter Dialogue Episode #158 This interview is with Haile Owusu, Chief Data Scientist at Mashable. I met Haile after he gave a keynote at GEN2015 and wanted to dive into how data is being used at Mashable to drive the … Continue reading

3 keys to effective copywriting – An error by Facebook and why copywriting is an important skill to hone

Effective copywriting is one of the most important skills in this googlized world, in which email remains one of the bastions of (digital) marketing. {Tweet this} Despite having written numerous manuscripts and short stories, blogging for eight years and keeping up a weekly newsletter … Continue reading

3 keys to great SEO – Strategic Executive Opportunity

SEO – search engine optimization – continues to be a central tenet of website strategies. However, it tends to be a moving feast and opinions on how best to do SEO vary as much as the weather. As long as … Continue reading