SmartWatch – Fad, Fashion or Forever? Watching the Digital Transformation of the Watch Industry

The list of smartwatches just keeps getting longer. It is now to the point where it seems likely to have gone from gadget status to a bona fide candidate for wrist space. According to industry estimates, over 28 million units … Continue reading

Interview with Rajiv Mehta, talking digital marketing in India (MDE87)

Minter Dialogue Episode #87 This interview, recorded on January 22, 2014, is with Rajiv Mehta, fellow INSEAD alum (2005) and CEO of Puma South Asia, based in Bangalore. In this conversation, we focused on two interesting digital activities — including … Continue reading