Sorry Is The Hardest Word – The Daunting Future of Transparency

In a BBC report a few months ago, journalist Jackie Leonard (one of my favourites) chronicled a number of high-profile celebrities who were forced to apologise in 2016. Mixed in with the embarrassment, social media harassment and potential damage to … Continue reading

How To Beat Obama? Why Executives Need To Change Their Online Personality To Be Digital Influencers

Aside from running the biggest corporation in the world, Barack Obama has proven himself a master of digital marketing.  His 2012 repeat performance showed a seasoned, even more effective approach considering the new scope and breadth of audience available on … Continue reading

How To Get Real Twitter Followers – The Musician’s Lesson! cc @Davidrsmyth

The Evening Standard (London) published an article by David Smyth on “How to be a Twitter hitter.”  Without evoking the poetic license of a Pied Piper, the article provides the golden rules for how a pop star should build his … Continue reading