Killing Your Brand With Fake – 9 Cases of Fake Brand Building

Pretty much everyone has an opinion on what is a brand. But, as the saying goes, it’s like teenagers and great sex: lots of talk, little action. When it comes to actions, many executive teams are killing their brand with … Continue reading

Talking creative agencies and digital transformation with Tim @Sparkey at Congregation Partners (MDE133)

Minter Dialogue Episode #133 — This interview is with Tim Sparke, partner at Congregation Partners, helping brands and agencies with their communications. In this podcast, we discuss the challenges that advertising agencies face in this digital world, how companies need … Continue reading

Johnnie Walker “Keep Walking” : Man Who Walked Around the World

In the realm of great corporate content, here is one from the “legendary” blended scotch brand, Johnnie Walker (Diageo).  This 6’27 minute film, featuring Robert Carlyle (Trainspotting, The Full Monty…), is perfectly produced, providing a wonderful way to capture the … Continue reading