Why eBooks Are [Hard] Bound To Dominate

The figures for 2013 tend to show that eBook sales slowed.  According to the US data from the Association of American Publishers, adult eBooks grew less than +5% year/year for the eight months ending August 2013 compared to double and … Continue reading

What’s your iPhone name?

No, I am not talking the name you might give your iPhone. I am refering to the way your name gets changed automatically thanks to the spellchecker in iOS. The most common name for me is “Mintal” rather than “Minter.” … Continue reading

Smartphones – Where are the smart marketers?

Get smart (-phone) marketing As smart as the internet can make you, it is not called the smartnet nor the intellinet.  Meanwhile, mobile phones that connect to the internet are called “smart phones.”  Not sure I subscribe to the title.  … Continue reading

Apple Accessories – a first level of customer service?

Modern brand marketing – redefining what is the “product” The new iPad 2 is likely to make me crack. I held out for the iPhone until v3 came around (the delay was also partly because I was still having to … Continue reading

Why Brands Must Get Down And Personal – The World According To Apple

Getting down and personal with your clients and employees is surprisingly foreign for many companies; yet, I maintain that it is going to be an increasingly important element of success for marketers in the future. In this post, I want … Continue reading Continue reading